Creating a strong presence on social media is fundamental when it comes to a business’s online marketing strategy.
Unfortunately for those who are new to, or inexperienced when it comes to social media, knowing where to begin to achieve a strong online presence is not always clear.
While the overwhelming availability of social networks has made it easier than ever for businesses to connect with customers, the amount of information shared on how to use these platforms effectively for professionals can make it seem confusing and complex for those who don’t know where to start.
Here are five tips for businesses who are just starting out on social media:
Create a profile on multiple platforms
Businesses with a strong social media presence don’t create one or two profile pages and leave it at that. They target multiple platforms; along with Facebook and Twitter, they also have profiles on LinkedIn, Instagram and Pinterest. While this may seem unnecessary if customers don’t use those social media sites, it can help impress potential customers who search for the business and find a full list of social media profiles, along with the business’s website.
Fill out your profiles
Incomplete social media business profiles give visitors little reason to like or follow the business. Make sure that all business contact information is clearly visible.
Add some share buttons to your blog
The easier it is for people to share your business’s content, the more likely it is that they’ll share it. Include share buttons on your blog posts, website homepage or anywhere else that your content provides value to visitors.
Connect with your audience
While it is not necessary to reply to every single comment, businesses should try to stimulate customer engagement by responding to questions or providing further value when they can.
Ask for reviews
Many people take online reviews into account when deciding whether or not to make a purchase. If your business doesn’t receive many online reviews, ask current customers to post one on a particular social channel. Not only will this help potential customers, it is also a great way for businesses to find out what their current customers think about their products or services.