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Building a brand A brand identity represents a mental or emotional association in the mind of a customer. It is initiated by the images used in your advertising, and by the words used to describe your products. After sufficient impressions, the customer remembers these associations and a brand is born. Large corporations spend hundreds of […]

This time every year, people draw up lists of New Year’s resolutions: Lose weight, start exercising or quit smoking. The New Year offers a sort of renewal, time to take a pause, and hopefully perform better going forward – both personally and in business. Commit to New Year’s resolutions – here are some to help […]

RAISING FINANCE To make a successful proposition to the bank: 1. Choose the right financier – Spend time thinking about the most appropriate funding source for the project or objective. Long-term projects are probably not best funded by overdrafts or loans in debt. Learn about the various sources of finance and select those best suited […]

Staff training can transform your business According to a recent survey, a third of employers claim that deficient skills among their staff result in higher operating costs, orders being lost and new product development being delayed. So how could you take advantage of training: firstly to help prevent damage to your bottom line, and ultimately […]

Preparing effective proposals Sadly, not all prospects are going to convert to paying customers, regardless of your prices or the quality of your products or services. A great deal of time and money can be wasted dealing with enquiries and preparing tenders or proposals for prospects who are not ready to buy or just plain […]

The growing number of Baby Boomers looking to retire will see an increasing number of businesses being placed on the market for sale. Combine this with the increased number of executives looking to enter the world of the self employed. These executive will be seeking increased control over their own future after being jettisoned from […]

Corporate Identity Fraud Identity fraud is a growing problem, with an increasing number of businesses and individuals being targeted by criminals. New research suggests it can take more than a year for some people to discover that they have been the victim of identity fraud, by which time a great deal of damage may have […]