One of the most powerful and effective branding exercises you can do for your business is to develop a positioning strategy. A positioning strategy is what differentiates your business from any other brand. It is the image that you are trying to create in the eyes of your customers. Positioning focuses on the target market […]
After almost two years since the release of Apple’s first iPad computer, the rising demand for tablet technology continues to soar. With their convenient size, in-built keypad functionality and handwriting recognition technology, incorporating tablet devices into everyday business activities is proving beneficial to many businesses around the world. Tablet computers have been seen acting as […]
Oculus Financial Services Group introduces sought after Aged Care Service After recognising the ever increasing need for aged care advice in the local community, Oculus Financial Services Group has joined the Aged Care Adviser Network. Joining the network allows Oculus to provide specialised aged care advice. Phil Thomson, Financial Adviser and Director at Oculus recognised […]
It was a full house this morning at the Gold Coast/Tweed networking business breakfast. Entrepreneur and bestselling author, Bob Ansett spoke about his multi-million dollar international business and how he built Budget Rent a Car from scratch. Bob disclosed the ups and downs of great success and provided tips on building corporate culture and its […]
Having succinct yet comprehensive employment contracts is an important consideration when starting or streamlining a business. A recent decision in the New South Wales Court of Appeal is a reminder for businesses throughout the country. It has emphasised the importance of ensuring that bonus provisions in contracts of employment properly reflect the intent of the […]
Asset rich individuals and business owners need to take stock of their particular circumstances and take time regularly to review how their assets are held. Individuals should aim to hold their investments in ways that protect assets and are tax effective. This strategy requires a three- pronged approach to: 1. Minimise tax exposure 2. Isolate […]
In today’s volatile economy, businesses need to attract customers with more than just traditional media strategies to get them in the door and keep them returning. Now is not the time to be reducing the marketing budget. More than ever, it is important that a brand is not forgotten. A clever marketing strategy can save […]
Are you a leader just because you run a small business? No. But you need to be. The role of leadership in business is indisputable. Great leaders create great businesses. Mediocre leaders create mediocre businesses. Without business leadership, a business will circle around aimlessly until it eventually runs out of power. For a business to […]
Maslow’s Hierarchy of needs is a framework of human motivation based on his own clinical experiences as a psychiatrist. It is used by modern leaders and executive managers around the world to find means of motivation for employee and workforce management. The basis of this theory is that human beings are motivated by unsatisfied needs […]
The champagne was flowing as the Oculus team celebrated Bill and Bianca’s wedding this morning. Bill and Bianca are set to be united this Saturday at the Saint Anthony’s Church in Kingscliff, followed by a remote ceremony on a nearby farm. High school sweet hearts Bill first met Bianca in Pre-school and have dated for […]
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