In today’s volatile economy, businesses need to attract customers with more than just traditional media strategies to get them in the door and keep them returning. Now is not the time to be reducing the marketing budget. More than ever, it is important that a brand is not forgotten. A clever marketing strategy can save […]
Are you a leader just because you run a small business? No. But you need to be. The role of leadership in business is indisputable. Great leaders create great businesses. Mediocre leaders create mediocre businesses. Without business leadership, a business will circle around aimlessly until it eventually runs out of power. For a business to […]
Maslow’s Hierarchy of needs is a framework of human motivation based on his own clinical experiences as a psychiatrist. It is used by modern leaders and executive managers around the world to find means of motivation for employee and workforce management. The basis of this theory is that human beings are motivated by unsatisfied needs […]
The champagne was flowing as the Oculus team celebrated Bill and Bianca’s wedding this morning. Bill and Bianca are set to be united this Saturday at the Saint Anthony’s Church in Kingscliff, followed by a remote ceremony on a nearby farm. High school sweet hearts Bill first met Bianca in Pre-school and have dated for […]
As long as employees turn up to work and complete tasks, that’s all that matters right? Wrong! Smart employers will consider the emotional well-being of their employees and implement strategies to ensure that company morale is high. Happy workers are more likely to produce results, take fewer days off, and stay loyal to the company. […]
‘They are lazy, selfish, overpaid, arrogant, spoilt, demanding and over-confident!’ Although this is the stereotype that many business owners have built up, the group of workers aged between 15 and 31 are becoming the most prominent demographic in the workforce and preparing for and gaining and understanding into the Gen Y group will prove beneficial […]
Oculus welcomes our newest team member Cassidy Herps as the newly appointed Receptionist. Most of you will get to know Cass very quickly as she is the first point of contact at Oculus and you will be greeted by her smiling face when you next visit us. As the receptionist Cass will provide information to […]
Renowned American businessman Harold Geneen once said that uncertainty will always be part of the taking charge process. So far in 2011, we’ve witnessed the unfolding of quite a number of unexpected natural events around the globe. From the devastating floods in Queensland and Victoria, the frightful bushfires in Perth, the earthquake in Christchurch, and […]
Social media and your team Social media allows every comment, word, thought, and rant of an individual to be accessible to the world. Everyone can have a say and much of what is said is often given credence regardless of the source or weight of evidence. At its best, social media gives every David a […]
Type into Google ‘World’s best accountant’ and you will notice Oculus ranks at no 1. You might be thinking that’s a pretty bold claim? We haven’t done this to prove we are the world’s best Accountants (we know you have already established this) but more so to demonstrate how it’s possible to have your website […]
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